Monday, June 11, 2018

Business Insider: IHOP's decision to change its name to IHOb has been brewing for more than a year, and it's an incredible strategic move (DIN) by Kate Taylor

IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday. "We had to make a bold move to get people to be willing to talk about us for something other than breakfast… Read more at Business Insider »

More Articles by Kate Taylor